Hi! I'm
Jonathan

jonathan lassen

Digital Communication Enthusiast

I’m fascinated by the act of communicating messages, creating engaging content and forming meaningful relationships. In fact, it’s at the core of what I’m passionate about.

My approach to communication is fuelled by the desire to understand audiences and deliver messages that truly speak to them. Establishing meaningful relationships between an organisation and its stakeholders is paramount, as I believe that true engagement comes from authentic and relevant communication.

I see the possibilities and potential in establishing profound connections that can be a source of inspiration and positive change.

Welcome to my digital “CV”!

Digital communication enthusiast ​

I’m fascinated by the act of communicating messages, creating engaging content and forming meaningful relationships. In fact, it’s at the core of what I’m passionate about.

My approach to communication is fuelled by the desire to understand audiences and deliver messages that truly speak to them. Establishing meaningful relationships between an organisation and its stakeholders is paramount, as I believe that true engagement comes from authentic and relevant communication.

I see the possibilities and potential in establishing profound connections that can be a source of inspiration and positive change.

Welcome to my digital “CV”!

I have a range of skills and experience in the following areas:

SEO

One of my main interests is search engine optimization, and I have knowledge of both off-page and on-page SEO techniques, as well as technical SEO elements like link building, competitor research, and keyword analysis.

I am knowledgeable about Google’s Core changes and am conversant with tools like Ahrefs and Google Search Console.

Google Ads

I have experience with Google Search Ads, which has given me a solid understanding of these types of ads. I have experience in creating selling SEM ad copy as well as campaign setup and optimization.

Content Marketing

Content Marketing is about planning, creating and distributing content to increase brand awareness while keeping the brand top of mind with consumers. Good content is crucial. That is why I enjoy writing and creating recipient-centric content that captivates, motivates and inspires.

For me, value creation is always the keyword in content marketing.

Email Marketing

I have experience working in MailChimp as well as writing direct mails for both the b2c and b2b segment.

Social Media

I have experience in marketing on social media for both B2B and B2C. LinkedIn, Facebook, and Instagram have been my key areas of attention, both sponsored and organic ads. 

 

Website management

I have extensive experience in building and maintaining websites various CMS systems, such as WordPress (which this website is built in).

I have relevant experience in many aspects of communication and marketing.
Yep… I was also a sweeper, dishwasher and postman in my teens
…but I’d much rather tell you about this 👇

Region Nordjylland (2024-nu)

Communication professional (project employment)

  • Ensure presence of the Anesthesia and Intensive Care Department on the intranet (Sharepoint) to improve profiling, recruitment and sharing of information to employees.
  • Coordination of patient-facing website for the department.
  • Creating newsletters, educational videos, graphic material and other relevant content for employees in the department.
  • Various communication tasks

Destination Himmerland (2024-nu)

Marketing and analytics assistant (freelancer)

  • Focus on strengthening the digital presence for VisitHimmerland
  • Planning and production of content for SoMe
  • Search engine optimization – increasing organic visibility of VisitHimmerland’s many cultural and natural offers for tourists
  • Website and product optimization – quality assurance of content, including broken links and accessibility
  • Planning and setup of Google Ads campaigns for 2024.

NORDISKE MEDIER (2022-2023)

SEO & Digital Marketing Specialist (full time)

  • Responsible for developing, implementing, monitoring and optimising SEO strategies for own client portfolio of both B2B and B2C companies
  • Coordination and proofreading of content for websites
  • Website development, submission of new pages and maintenance of websites through various CMS systems

E2 COMMUNICATIONS GMBH (2019-22)

Content & SEO Manager (freelance & internship)

  • Maintenance and expansion of sports-related websites
    Preparation of content in English on national and international football leagues and sports in general
  • Research of international bookmakers and their sports betting market
  • Update and maintenance of SEO-relevant measures such as keyword research, competitor analysis, meta content and internal and external link building

REPRISE DIGITAL (2020-20)

SEO/SEM Trainee 

  • Keyword analysis, data analysis, content gap assistance, competitor and technical analysis

  • Preparation of selling SEM ad copy, campaign setup, monitoring, optimization, reporting and evaluation of campaign impact in Google Ads

DANSK MARKEDSFØRING STUDERENDE (2019-20)

Board Member

  • Planning and execution of marketing- and communication-related events for students in Aalborg
  • Project manager and host for the annual Case Competition 2020
  • Communication strategy for social media
  • Production of social media content

DESMI A/S (2018-19)

Marketing Assistant (student job)

  • Maintenance and updating of websites
  • Creating content for website and social media
  • Direct Mail for B2B segment
  • Creation of visual sales tools
  • Google Analytics for reporting website performance

I have obtained certificates in SEO, Google Ads and other relevant aspects of digital marketing. 
I love to learn new things, so I am always looking for new webinars or certifications that I can use to improve my skills.

AI and Chat-based AI-tools

Principles of Public Relations

Google Ads Search

Google ads logo

On-Page and Technical SEO

semrush logo

Link Building

semrush logo

CONTACT ME

Am I the one you’re looking for? I’m always up for a chat or two! 🤓

GIVE ME A CALL

+45 30 22 49 77

DROP ME AN EMAIL